According to Clint Watson from Fine Art Views e-zine, the top 10 essential elements of an artist website are the following:
1. A Domain Name Containing Your Own Name
2. Clean and Consistent Design
3. Easy, Text-Based Navigation
4. Contact Information on Every Single Page
5. A Join Email List link that handles subscriptions automatically
6. Large Portfolios are divided into collections
7. Buying is easy for the customer
8. High-Quality Images
9. Site information is Always Current
10. An RSS Feed of your new artwork
This list was established in late 2007 but is pretty accurate, to my opinion. I would add, a link to a Facebook Fan page.
Source: http://www.artbizblog.com/2007/11/the-10-essential-elements-of-an-artist-web-site.html
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